1852 Visalia

Brand Strategy

Identity Development

Web Design

Social Media

Print Materials


Visalia, CA

Inspiring the next generation through indoor soccer.

1852 Visalia is an indoor futsal hub that invites community engagement through sport. Its downtown location makes the facility a focal point in a city that loves the beautiful game. Futsal soccer was born out of a desire to make the beautiful game more accessible in the city, originating out of the city streets. Our goal was to create an identity that reflects the grit of street soccer with an innovative flare.
1852 visalia logo
Sport is an essential developmental recreation for the youth. Through the use of color blocking and bold headlines, we frame the youth as the heroes because it’s the youth that are brave enough to dream big.