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Caviglia Brothers

Identity Development

Web Design

Photography

Social Media

2023

Orosi, CA

Rooted in Heritage, Blossoming in Modernity: Witness the story of Caviglia Brothers Citrus, where tradition meets innovation

In collaboration with Matt Caviglia, we reimagined Caviglia Brothers Citrus. Thriving for decades in agricultural tradition, the family farm embraced a new vision. Matt aspired to connect directly with consumers, unveiling the full potential of their premium produce. The outcome? A vibrant brand that seamlessly blends tradition with a modern twist.
Featuring a nostalgic scan of the original Caviglia Brothers Citrus label, adorned with ‘Big Jim,’ Matt’s father’s face. This iconic label not only pays tribute to the family’s legacy but also serves as the inspiration for our brand’s new color palette, marrying the timeless charm of orange and blue with a fresh, contemporary feel.