City of Woodlake

Identity Development

Web Design

Social Media

Print Materials


Woodlake, CA

Americana heritage reignited.

Established in 1941, the City of Woodlake is home to those who are proud of their western heritage. We took inspiration from Woodlake’s famous Lions rodeo, which attracts attendees from all over the Central Valley. This project pulled in a mix of old and new, landing on an identity that reflects the communal enthusiasm toward the city’s roots.
city of woodlake logo

The City of Woodlake resides at the feet of the Sequoia National Park, giving it one of the best views in the Central Valley. The iconic landscape is depicted within the “W” lettermark.