The Darling

Brand Strategy

Identity Development

Web Design


Social Media

Print Materials



Visalia, CA

Reviving the roaring 20's in a boutique hotel experience.

From ruin to restoration, The Darling hotel brought life back into the heart of downtown Visalia. This abandoned courthouse annex was a remarkable structure built in the early 20th century. Topograph partnered with a group of visionaries to design a brand identity that reflects the glitz and glamour of the roaring 20’s in the modern age.
the darling hotel logo

The Darling’s original structure was built in 1935, and influenced by the Art Deco movement. After an earthquake and years of neglect, the building was on the verge of demolition. Almost a century later, the iconic structure was restored into a landmark for the City of Visalia.