The Frontdoor Project

Brand Strategy

Identity Development

Web Design

Photography

Social Media

Print Materials

2019

Visalia, CA

The primary hub for citizens to be informed, inspired, and involved on the subject of homelessness.

Many theories circulate around the topic of homelessness in the region, but rarely have any statistical evidence to back them up. The goal of this project is aimed at creating a one-stop-shop for those interested in learning more. By providing black and white answers to frequently asked questions and conspiracies, The Frontdoor Project helps eliminate harmful stereotypes about homeless communities.

In order to get others on board for this project, we needed to create an identity worth sharing. By introducing a truly unconventional brand identity to the topic of homelessness, our goal was to inspire a feeling of hope for those suffering in their community.